The Barrymore Awards

The Barrymore Awards for Excellence in Theatre

What are the Barrymore Awards?Barrymore Awards Rulebook
The Barrymore Awards for Excellence in Theatre have served as Philadelphia's professional theatre awards program since 1994, recognizing artists for excellence and innovation while increasing public awareness of the richness and diversity of our city's thriving theatre community. The Barrymore Awards are a nationally recognized symbol of excellence for professional theatre in our region, raising the bar for the work produced by local theatres and individual artists while generating coverage in local and national media. The Barrymore Awards also include cash awards that strengthen companies and individual artists' abilities to pursue artistic work of the highest caliber. Theatre Philadelphia seeks to leverage the Barrymore Awards to provide high-value marketing exposure for all participating theatres and artists.

What is Barrymore Recommended?
In addition to celebrating and honoring our theatre community’s collective achievements, Theatre Philadelphia seeks to use the Barrymore Awards as an engine to inform the general public about the great theatre being created here in Philadelphia, drive audience attendance to Barrymore participating productions, and promote the Barrymore Recommended brand as a recognizable indicator of quality.

Barrymore Recommended productions move on to the Barrymore Judges for further consideration, and the designation also serves as a marketing tool for theatres to use in promotion of their productions. Once Nominator voting is complete and a production achieves Barrymore Recommended status, Theatre Philadelphia notifies the producing theatre and provides access to a wealth of promotional opportunities, including logos, language, and inclusion in our targeted marketing efforts, which are designed to give an extra promotional push to your production during the rest of your run, in addition to driving traffic to your website and promoting our Philadelphia theatre community, including:

  • Managed behavioral marketing campaigns that target theatre-friendly audiences throughout the Greater Philadelphia region
  • Paid publicity campaigns on Facebook, Twitter, and Instagram
  • Free Barrymore Recommended ad space on Theatre Philadelphia’s home page
  • Featured listing on Theatre Philadelphia’s Barrymore Recommended landing page
  • Inclusion on our new start-of-the-art website scheduled to launch in spring 2016 (details coming soon!)


How do producing theatres submit productions for Barrymore Award consideration?
Theatre companies may submit professional productions for Barrymore Award consideration in adherence to our stated eligibility rules. Before contacting us, please be sure to review the RULEBOOK. For more information or to discuss the submission process, please contact Joel Sumner, Administrative Director, at barrymores@theatrephiladelphia.org or 267.761.9950.

Barrymore Awards in the News

 

 

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