Rethinking Arts Marketing for the 21st Century: Understanding Arts Buyers’ Media Habits & Influences
Philly Theatre Week:
Friday, 2/7 at 10:00am
Although we’re twenty years into the 21st century, many arts organizations are still relying on 20th-century marketing tactics. In today’s crowded landscape, arts organizations must prioritize patrons’ attention, engagement, and loyalty. In 2019, Capacity Interactive worked with arts organizations across the U.S. and Canada to survey over 18,000 recent ticket buyers. The main goals were to understand their media habits and influences when deciding to purchase tickets to arts events.
Here are a few takeaways from the research:
This session will reveal more results of the Ticket Buyer Media Usage Study and explore the flywheel model of engagement, which illustrates that effective marketing is about creating delight and reducing friction. Using data and case studies, this session will help you reimagine your organization's marketing and outreach practices.
Schedule
30 minutes: Breakfast and networking
90 minutes: Session and audience Q+A
Who Should Attend?
Marketers at all levels
Executive Directors and Managing Directors
Artistic leaders
Board members
Development leaders
You are welcome to bring multiple people from your organization.
Past CI Research WhitePapers:
2017 Ticket Buyer Media Usage Study
27,000 patron responses from 58 organizations across the US and Canada.
https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study
2018 Arts Industry Digital Marketing Benchmark Study
Findings from a survey of 180 arts organizations
https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study