2018 Philly Theatre Week Re-Cap | Theatre Philadelphia
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2018 Philly Theatre Week Re-Cap

Apr 12, 2018

2018 Philly Theatre Week Re-Cap

This past February, the inaugural Philly Theatre Week kicked off across the region, with over 250 performances, 80 unique events, and 70 participating organizations. This week, at Theatre Philadelphia’s Theatre Week wrap-up and open forum, we invited community members, as well as 2018 Theatre Week participants and audiences, to examine the impact of this new initiative. 

After sharing aggregated data, production and audience feedback, and upcoming plans to make Philly Theatre Week bigger and better, we announced the dates of the 2019 Philly Theatre Week! 

Theatre Week Presenters:

  • Leigh Goldenberg, Theatre Philadelphia
  • Kory Aversa, Aversa PR
  • Peter Kane, TodayTix

2018 Highlights:

  • Over 250 performances, 83 unique events, & 70 participating companies
  • 50 events in Center City, 18 events in Philadelphia, and 15 events in Greater Philadelphia
  • Purchases occurred from 23 different states
  • 5,348 total reduced-price or free tickets sold during theatre week (Self-reported by 95% of participating companies)
  • 1,421 tickets sold on TodayTix for $29,108 total ticket revenue
  • Theatre Philadelphia spent approximately $20,000 on marketing, PR, advertising, and content creation, bringing increased visibility for productions across the region
  • Theatre Week was covered in over 50 feature articles, plus digital, print, radio, and television content, and included mediums that had never covered theatre before. Local television viewership reached over 310,000 and national television viewership reached over 3,698,380. 
  • Over $250,000 in total revenue was generated for theatrical work during the 10 days of Philly Theatre Week (Self-reported by 95% of participating companies)

2019 Philly Theatre Week:

  • The 2nd Annual Philly Theatre Week will occur from February 7-17, 2019
  • Submissions Open: September 4th, 2018
  • Event Submission Deadline: December 4th, 2018
  • Tickets On Sale: Tuesday, January 8th, 2019

Download our presentation below for more Theatre Week details, feedback, and upcoming Theatre Philadelphia events!

VIEW AND DOWNLOAD THE PRESENTATION